Ms. Qureshi is an award-winning consultant at Cimbria Consulting specializing in branding, marketing, and research strategies for clients in the agriculture, water, and renewable energy sectors. Her expertise includes helping new and established businesses develop a strong and consistent brand identity.
Phone: +1.832.730.4947
Overview & Expertise
Focus Areas
Brand Management, Business & Design Strategy, Market Research, Design Thinking, Marketing Strategy, Digital Marketing, Social Media Marketing, Content Creation, Project Management, Integrated Marketing Communications, B2B Marketing, Lead Generation, Growth Opportunities, Website Content
How I Make Companies Better
- Establishing marketing strategy (including digital) for a strong consistent message that aligns with the client’s business goals and visibly communicates the value proposition to mirror their high caliber services.
- Developing marketing and branding strategies for new and established businesses by forming the corporate identity and logo, social media strategy, website verbiage and graphics, and thought leadership.
- Identifying client’s unique value proposition for a defined corporate identity and an enduring brand message that is consistent across all platforms.
- Generating new leads through high-quality content using design thinking to understand customer needs for an enhanced user experience and for messaging that resonates with them.
- Identifying client’s favorable market opportunities through heightened brand awareness and defined value proposition.
- Guiding clients through their first attempt at penetrating the US market through a revised marketing and branding strategy while maintaining their global identity.
- Maintaining relationships with clients by providing support, information, and guidance on researching and recommending new marketing and branding improvements.
Geographical Experience
United States, United Arab Emirates
Languages Spoken
English, Hindi, Punjabi, Urdu
Education
- MBA, Bauer College of Business – University of Houston.
- BBA, Management – Abu Dhabi University
- Certificates in Business Consulting and Product Management – University of Houston
- Certificate in English Language Teaching – University of Cambridge
Biography
Ms. Qureshi is a Senior Consultant at Cimbria Consulting specializing in branding, marketing, and research strategies for international clients. She lives in Houston, Texas.
Prior to joining Cimbria Consulting, Ms. Qureshi worked with several foreign affiliates such as the Abu Dhabi Company, British Council, HPO AG-Zurich, and the Swiss Embassy in diverse roles focusing on business strategy, management consulting, marketing, and product planning.
Ms. Qureshi possesses an MBA from the Bauer College of Business at the University of Houston, and a BBA in Management from Abu Dhabi University. While an MBA student at the University of Houston, she received the Dean’s award for academic excellence and was inducted into numerous honor societies.
