Client Story

CREADIS

Client Profile

CREADIS is a Danish engineering consultancy that possesses a core competency in onshore and offshore wind energy. The firm works with large industrial turbine/blade manufacturers as well as wind farm developers.

CREADIS maintains a global workforce of over 500 employees that includes high-tech mechanical, software, hardware, electrical and automation engineers, as well as industrial designers.

www.creadis.com

Services Provided

Branding

Logo improvement, graphic design implementation, corporate messaging, and image upgrade.

Marketing

Social media mgmt., e-newsletter design, press releases, spec sheets, and website copywriting.

Public Relations

Trade show and event publicity outreach, interview coaching.

Market Research

WOT analysis, client mapping, media relations lists.

Office Establishment

Secured ancillary office in Houston, Texas as well as established others throughout North America.

Strategic Consulting

Helped develop go-to-market strategy for cornering niche onshore and offshore wind markets.

Client Challenges

CREADIS approached Cimbria in December 2016 to help the firm integrate into the U.S. market for the first time in the company’s history.

CREADIS had limited knowledge of the marketplace, inconsistent branding and marketing, minimal collateral, and few stateside personnel resources.

Benefits Realized

Expanded Sales Pipeline: Pipeline expanded considerably after targeted distribution of revised marketing materials, messaging, and digital mailings
Upgraded Corporate Image: Generated positive impression of the company amongst clients and employees by portraying dependability, professionalism, and experience through customized branding and messaging
Coordinated Marketing: Created a cohesive, consistent, and appealing advertising strategy throughout company divisions that prompted interested among targeted markets for expansion into U.S.

”“Transatlantic market integration from Europe to the U.S. was a key priority of our firm to corner the renewable energy engineering market. Cimbria helped us set the strategy for the American market from day one of our integration, undertook full-scale market analysis and business development projects for us, and built customized branding, marketing, and messaging campaigns. We grew successfully in part due to their dedicated and thorough consulting and achieved many of our growth objectives.”
CEOCreadis